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i-am-chen is an all-knitwear label that strives to bring the fun and light-hearted spirit to its audience who, despite of age, has a young soul. In today’s fashion world obsessed with imposing solemn concepts on clothing, designer ZHI Chen turns to the playfulness and cheerfulness embodied by the artworks of Alexander Calder and David Hockney.
On the technical side, i-am-chen constantly investigates the capabilities of various knitting machines. Working with world-class technicians, Chen challenges the definition of knitting by exploiting the potentials of advanced machines, applying state-of-art techniques to unconventional yarns. i-am-chen’s knitwear is much beyond “fluffy cloths”. While handcraft admittedly has its charm, i-am-chen minimizes human touch which cannot rival the precision and efficiency machines offer.
www.i-am-chen.com